Men and women's basketball teams are getting new uniforms sportswear maker Under Armour, which football team fighting cocks', volleyball, baseball and football teams in recent years.
Basketball uniforms incorporate new letters and numbers that Under Armour has the intention to all USC uniforms - including new football jerseys next season.
Using identical typefaces for names and numbers will make USC teams more easily recognizable, said Adam Clement, senior on-field designer for Under Armour.
"It will become the South Carolina font," he said.
For the record, the letter font is called "machine." The numbers are a custom job, Clement said.
Starting in the fall of 2011, all Gamecocks teams should be wearing Under Armour uniforms with the same style lettering and numbers, he said.
That would just about coincide with a contract extension being discussed between Under Armour and USC that reportedly could be worth nearly double the original deal, signed in 2007.
Jersey designs now have a story behind them: "It's never art for art's sake," Clement said.
The new men's hoops jerseys have thick, vertical, side striping inspired by the columns on USC campus buildings, he said.
The women's basketball uniforms have curved lines in the shorts inspired by the crescent moon in the state flag and the campus paths, such as those in the Horseshoe, Clement said.
The USC Under Armour football jerseys introduced in 2007 were designed with crescent-moon-inspired curves as well.
Next year's football jerseys will be an evolution of the current uniforms, with the curved moons moving from the top of the shoulders to the front, Clement said. "It's a less-is-more look."
And jerseys these days also come with small details that Clement calls "reveals."
The new hoops uniforms have a small, garnet patch on the front under the neck featuring the palmetto tree from the school logo with "1801," a reference to the year USC was founded.
Inscribed inside the back neck of the uniforms are words from the USC alma mater, "CAROLINA, FOREVER TO THEE."
The new basketball jerseys are lighter than Under Armour's previous models and stretch more for easier movement, said Derek Speicher, the apparel maker's product-line manager.
The men's jerseys have a notch atop the shoulder to better enable freedom of movement for shooting. The women's jersey comes with a more narrow back, called a "racer back."
And the jerseys are tighter fitting -- reflecting a movement toward performance over fashion, Speicher said.
As Clement said, "The less baggy your outfit, the faster you get up the court."
USC men's basketball coach Darrin Horn said he enjoyed working with Under Armour because, just like his Gamecocks team, the Maryland company is in the early stages of growing its college program.
The Gamecocks will wear white at home and use black and garnet uniforms on the road, Horn said.
The new jersey mix does not include the attention-grabbing gray uniforms from previous hoops supplier Nike. While not universally loved by fans, the grays were popular with players, Horn said.
"It's a recruiting tool," he said. "They like to see what you're wearing when your on TV."
"It will become the South Carolina font," he said.
For the record, the letter font is called "machine." The numbers are a custom job, Clement said.
Starting in the fall of 2011, all Gamecocks teams should be wearing Under Armour uniforms with the same style lettering and numbers, he said.
That would just about coincide with a contract extension being discussed between Under Armour and USC that reportedly could be worth nearly double the original deal, signed in 2007.
Jersey designs now have a story behind them: "It's never art for art's sake," Clement said.
The new men's hoops jerseys have thick, vertical, side striping inspired by the columns on USC campus buildings, he said.
The women's basketball uniforms have curved lines in the shorts inspired by the crescent moon in the state flag and the campus paths, such as those in the Horseshoe, Clement said.
The USC Under Armour football jerseys introduced in 2007 were designed with crescent-moon-inspired curves as well.Next year's football jerseys will be an evolution of the current uniforms, with the curved moons moving from the top of the shoulders to the front, Clement said. "It's a less-is-more look."
And jerseys these days also come with small details that Clement calls "reveals."
The new hoops uniforms have a small, garnet patch on the front under the neck featuring the palmetto tree from the school logo with "1801," a reference to the year USC was founded.
Inscribed inside the back neck of the uniforms are words from the USC alma mater, "CAROLINA, FOREVER TO THEE."
The new basketball jerseys are lighter than Under Armour's previous models and stretch more for easier movement, said Derek Speicher, the apparel maker's product-line manager.
The men's jerseys have a notch atop the shoulder to better enable freedom of movement for shooting. The women's jersey comes with a more narrow back, called a "racer back."
And the jerseys are tighter fitting -- reflecting a movement toward performance over fashion, Speicher said.
As Clement said, "The less baggy your outfit, the faster you get up the court."
USC men's basketball coach Darrin Horn said he enjoyed working with Under Armour because, just like his Gamecocks team, the Maryland company is in the early stages of growing its college program.
The Gamecocks will wear white at home and use black and garnet uniforms on the road, Horn said.
The new jersey mix does not include the attention-grabbing gray uniforms from previous hoops supplier Nike. While not universally loved by fans, the grays were popular with players, Horn said.
"It's a recruiting tool," he said. "They like to see what you're wearing when your on TV."
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